Choosing Retailers for their Green-ess

We are going to start buying products for our eco renovation – and it just makes sense for us to use a retailer that is doing more than talking about helping the planet. To that end, I discovered that RONA – the largest Canadian distributor and retailer of hardware - is a sponsor of AIR MILES MyPlanet, a brand-new initiative to push Canadian consumers to “make a diff.”

I liked RONA  already for its launch of a line of RONA Eco-Responsible products, and for the fact that it changed it corporate tagline from “The How-to People” to “Doing it Right” with their environmental mission in mind.

When I went to last spring’s National Home Show, I was one of hundreds of consumers who lined up for almost an hour to walk through the Dream Home. The open-concept, highly modern layout was to showcase the latest in home decor trends – but what I was struck most by was the plethora of RONA eco products scattered throughout the mock-house.

New Reno “Reality Show”

Now the company is jumping into the hot trend of reality TV shows (will they never end?!) with My RONA Home. I’m disappointed to see no traces of its Eco-Responsible focus show up yet in the TV trailers.

What do you think? Should RONA be focusing on Eco Renovations in its new show? Watch a few episodes – I will be – and then let me know here at my blog.